This month's issue of Women's Day
magazine encourages readers to treat themselves to flowers because
research shows they'll "keep you smiling for several days." The message
is right out of the SAF PR Fund's Emotional Impact of Flowers Study, which proves that flowers create instant delight and true smiles.


The study was conducted in partnership with Rutgers University in
2000. "I remember asking psychologist and lead researcher Dr. Jeannette
Haviland-Jones back then how 'evergreen' a study like this was,"
recalls SAF Vice President of Marketing Jennifer Sparks. "In other
words, do the research findings become outdated quickly, as poll
questions do? How long will this good news be relevant to consumers.”


The fact that Women's Day editors turned to the research nine years
later reinforces what Haviland-Jones told Sparks in 2000: Because the
study focuses on basic human emotion and deep-seated feelings, which
don't change as opinions do, this research will last for decades.


"This is great news to us knowing we have a piece of research that
puts a gift of flowers into a higher realm than just something that
looks pretty on your kitchen table," Sparks says. "Obviously, the media
sees the news value too, and continues to show interest in good, solid
floral research."


The Woman's Day article generates 12.5 million consumer
impressions, bringing the total consumer impressions generated by the
SAF PR Fund to more than 852 million. 


For information on the SAF PR Fund, visit www.safnow.org/prfund.